The Spritzal Story
A Favorite Family Tradition
Jody’s passion for Spritz cookies started when she was just a little girl. It was a Christmas tradition for the women in the family to gather in the kitchen under the watchful eye of her Nannie Greta to make cookies for family and friends over the holidays. When Nannie Greta passed, Jody’s mom took over the role of cookie matriarch, and eventually Jody was able to share the tradition with her own daughter, Taylor. The special family recipe in Nannie Greta’s familiar handwriting still sits next to Nannie’s cookie gun in Jody’s kitchen.
Tried and True
Over the years, Jody made these Spritz cookies for many holiday occasions and they became the talk of Taylor’s school when her teachers received them. Jody started decorating them more elaborately and friends started requesting them for their own gatherings. People would ask: “Why aren’t you selling these?” Jody loved crafting them and she started experimenting with adding different flavorings to create a variety of options.
Jody would bring the new flavors to Taylor’s theater troupe for feedback and most of them got rave reviews. She started thinking that perhaps there was something to the idea of selling her cookies more widely.
A Cookie Company Is Born
On April 4, 2014 Jody formed her LLC, Spritzal Cookie Company and began establishing relationships with local retailers. By June she had her first retail account and was selling in two farmer’s markets in the Boston area. The summer of 2014 was the busiest ever with cookies frequently selling out of stock and the demand ever increasing. It became clear that Jody needed a larger kitchen. In January 2015, she moved her operation into an industrial kitchen at a food incubator in Dorchester, MA. She quickly outgrew that location as well, so in October of 2015 she moved into her own commercial kitchen that she built in Rockland, MA at the Old Sandpaper Factory, where they have been baking ever since.
Within a few months of the move, Spritzal Cookies began being sold in the Boston Flagship Whole Foods South End store, other retailers soon followed. Now Jody is proud to be working toward her goal of creating an e-commerce store where her cookies can bring satisfied smiles to families across the globe.
Simple Ingredients Make the Best Cookies
Rooted deeply in family tradition, Spritzal Cookies original and lemon flavors still use Nannie Greta’s original, all-natural, five-ingredient recipe. All flavors use simple ingredients for delicious results you’d expect from a home baked cookie.
Spritzal Cookies…because simple tastes so good.